BUSINESS EXCHANGE: Omarosa’s Out — Who’s Next?

Omarosa Manigault Newman
**FILE** Omarosa Manigault Newman

If you didn’t know it, Omarosa is out as “Black outreach” in the Trump White House.

Omarosa Manigault Newman, who achieved a measure of fame playing the villain on Donald Trump’s “The Apprentice,” cemented a relationship with President Trump that led to a White House appointment. It was a case of the blind leading the blind.

Omarosa knew little of the culture and leadership in the black community, and Trump knew less. There was no job description or accountability for Manigault Newman. Much like President Trump, Omarosa was despised among African-Americans.

Manigault Newman served as the director of communications for the White House Office of Public Liaison. But people close to the administration, such as black White House correspondent April Ryan, said Manigault Newman neglected to find enough attendees for a Black History Month event early in the administration, for instance.

“There was nothing on substance that she would add,” Rep. Gregory Meeks, D-N.Y., a member of the Congressional Black Caucus, told ABC News. “There was nothing she could deliver other than photo ops. Clearly no one really knew what she was doing in the first place,”

To put lipstick on this “piggy” situation, White House press secretary Sarah Huckabee Sanders said in a statement that Manigault Newman “resigned to pursue other opportunities.”

“Her departure will be effective Jan. 20, 2018. We wish her the best in future endeavors and are grateful for her service,” the statement read.

So who — or what — next? In order to remain relevant to mainstream-minded Americans, Omarosa will likely release exposes about “being Black in the White House.” But the position can be very relevant in getting blacks and their interests and issues into Cabinet and agency focuses and discussions.

The Office of Public Liaison is an entity within the Executive Office of the President. The White House Office is headed by the White House Chief of Staff. The staff of the various offices is based in the West Wing and East Wing of the White House the Eisenhower Executive Office Building, and the New Executive Office Building.

People such as Paris Dennard and Angela Sailor have been there and done that there. Both often appear as conservative commentators in newsreels and discussion rounds at CNN and NPR. Dennard worked for the White House in 2008 as Director of Black Outreach for President George W. Bush.

Some other people who would really make a difference in the role are Alvin Williams and Thomas W. Dortch Jr.
Williams is president and CEO of Black America’s Political Action Committee (BAMPAC), a Washington-based group that supports conservative policies and African-American candidates. Dortch is chairman emeritus of 100 Black Men of America, Inc., and president and CEO of TWD, Inc. He also formerly worked with U.S. Sen. Sam Nunn.

The future appointee should be more qualified than was Omarosa. The appointee should be a Republican that has cachet among African-Americans. Actually, under Trump, unemployment is at its lowest in decades, but Omarosa never made that point to Blacks. The appointee should be a Republican articulate enough in party philosophy to support the administration and its policies and legislation.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via Busxchng@his.com.

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About William Reed 135 Articles
William Reed is President and Chief Executive Officer of Black Press International. He has been a Media Entrepreneur for over two decades. A well-trained marketing and communications professional, Reed has a national reputation for his expert writing, speaking, organizational, research, management and motivation abilities, along with strong managerial, presentation and sales skills.

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