For the ninth consecutive year, Destination DC (DDC) will host Date Nights DC, a consumer marketing program promoting easy-to-plan romantic getaways in the region, throughout February.
Touted the official marketing organization for the nation’s capital, DDC wants to drive visitation during the traditionally slow travel season by bundling sweetly-priced deals from District hotels, restaurants, attractions and tours with easy-to-follow date itineraries.
The 2018 campaign will reach regional consumers in Washington, DC, Baltimore and Richmond, Va. through social media, print, digital and television ads starting on Feb. 1.
“Date Nights DC is an opportunity for people to find a great deal, while impacting our goal of bringing more visitors to the city,” said Elliott L. Ferguson II, president and CEO of DDC. “Book a discounted hotel package, live-action escape room adventure in Glover Park, a spa experience in Georgetown and finish the night ice skating with cocktails. Or catch a show at the Women’s Voice Theater Festival and splurge on a table at Michelin-starred restaurant.”
DDC said consumers can plan budget-friendly getaways by selecting from more than 20 offers on datenightsdc.org. The site also houses over 100 date ideas organized by experience: romance, luxury, budget, adventure, unexpected and can’t-fail first dates.
Throughout the campaign, DDC will run a sweepstakes on datenightsdc.org for a romantic two-night stay in the District. The package will include overnight accommodations for two provided by Hilton, two 7-day Fast Pass SmarTrip cards from Metro, and certificates for restaurants and passes to popular attractions.
Between 6-10 a.m. on Thursday, Feb. 1, riders at select Metro stations will receive a branded dessert teasing the campaign’s website and date ideas to inspire throughout the month.
“Our Date Nights DC marketing campaign is unique because it’s the only advertising we do that targets regional consumers,” said Robin McClain, DDC’s senior vice president of marketing and communications. “We’re promoting romantic staycations, so we’re having fun with it. By handing out Baked by Yael cakepops and date ideas at several Metro stations on Feb. 1, we’re inspiring Washingtonians to take advantage of the exceptional deals in their backyard this Valentine’s Day season.”