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Heart & Soul Magazine Sold ^Featured

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Monday, 23 January 2012 21:36
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New owners to expand focus to women of color and reemphasize fitness

SILVER SPRING, MD -- Heart & Soul magazine, an 18-year-old national wellness publication, has been purchased by Brown Curry Detry Taylor & Associates, LLC (BCDT), a media content company based in Silver Spring, Md.

Clarence I. Brown, BCDT president and CEO, announced today that the company acquired all assets of Heart & Soul Enterprises, LLC, the parent company of the magazine, from its owner, Edwin V. Avent, a Baltimore-based businessman.

"We are excited about our acquisition of this important brand and readers will quickly notice a revamped, first-rate print edition and more engaging digital version of Heart & Soul," said Brown. "We will focus on repositioning the brand back to fitness, health and wellness and broadening the content, the audience, and the advertisers."

Heart & Soul has historically targeted African-American women. In one of its first moves, BCDT will broaden the magazine's audience to include all women of color, one of the fastest growing segments in the nation. Racial and ethnic minorities constituted 91.7 percent of the U.S. population growth between 2000 and 2010 and are projected to make up a majority of the country's population by 2042.

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