Winning In the Global Market: A Global Marketing Roundtable
Ronald Reagan International Trade Center
About this event
Global Cultural Differences Cost Contracts!
How will your company win in markets that may be foreign to your business today but vital to its success tomorrow? Companites have loss millions of business due to a lack of cross cultural skills in global markets. Cultural differences should be respected, while gaps should be closed. Learn how to close cultural gaps from a distinguished roundtable of six business leaders.
A Global Trade Roundtable hosted by Tiger Management Consulting Group, LLC and The Ronald Reagan Building and International Trade Center
-Andrew Sherman, Partner, Jones Day Internationa, Washington, DC (Panel Moderator)
-Dr. Douglas Guthrie, Dean of the Business School for George Washington University and Professor of International Business and Management, Washington, DC
-Roger Lawerence, Corporate VP, Quality Assurance and Regulatory, McCormick & Company, Sparks, MD
-Ted Dean, Chair, AmCham China (American Chamber of Commerce in China), Beijing
-Desmond Fraser, President, American Certification Body, Inc. (ACB Inc.), McLean, VA
-William Burrell, Director, US Commercial Services, US Department of Commerce, Baltimore, MD
Opening and Closing Remarks Juanita Hardy, Managing Principal, Tiger Management Consulting Group, Silver Spring, MD, and Catherine J. Heyne, Managiing Director, Living Abroad LLC, Norwalk, CT
Register at http://globaltraderoundtable.eventbrite.com and receive your free White Paper on Avoiding the Pitfalls of Cultural Classes that Result in Loss Business.