Seeing is Believing
The NAACP, National Urban League and National Action Network have entered into an agreement with Comcast and NBC Universal that will ensure more diversity on the network in the areas of programming and employment.
A memorandum of understanding that has been filed with the Federal Communications Commission includes a set of initiatives that will improve diversity in the areas of corporate governance, recruitment and retention, procurement, programming and philanthropy and community investments.
Efforts to encourage major corporate entities to do what many of their leaders agree, “makes good business sense” and has not been as successful or wide ranging as this initiative. African Americans still languish at the bottom of the totem poll in top corporate positions and companies still disregard the African American consumer and treat them as suspects rather than prospects.
Last modified on Wednesday, 22 December 2010 05:27
NAACP President Ben Jealous said, “We look forward to working closely with Comcast and NBC Universal and commend them for their corporate leadership in embracing the rich diversity of our nation. Business models that incorporate the importance of diversity increase prosperity and strengthen our economy. Ultimately, we must work together to create one America.”
“This agreement represents a positive step in the right direction for the principle of diversity, inclusion and economic opportunity,” said Marc H. Morial, president and CEO of the National Urban League, and National Action Network President Rev. Al Sharpton said, “This historic agreement is a template for how major corporations should commit to concrete ways they will make equity and fairness part of their business plan. This agreement supports workers, businesses, artists, and charities in our community. It is a major step toward changing the corporate culture in how it relates to our community and will help define 21st century Civil Rights.”
African Americans are discriminating viewers who will respond favorably to Comcast and NBC Universal’s written commitment. We will be watching.