Robert L. Johnson, founder and chairman of The RLJ Companies, has announced an agreement with YouTube to develop ALRIGHT TV, a faith-friendly channel designed to appeal to the aspirational and inspirational goals of consumers of all ages.
The channel will emphasize content that informs, entertains, and addresses personal and family-related issues in a secular and positive manner.
"I am very excited about the opportunity to be in a business relationship with YouTube. YouTube's commitment to providing a broad array of diversified producer-generated content on YouTube will present an exciting opportunity for consumers and advertiser sponsorship," said Johnson. "The RLJ Companies is proud to be in association with YouTube and we look forward to expanding that relationship as we complete the acquisition of Image Entertainment and Acorn Media Group under RLJ Entertainment."
Johnson announced earlier this year the acquisition of both entities to form RLJ Entertainment, making it one of the largest global independent distributors of digital and video content.
"ALRIGHT TV will offer first rate buzz-worthy content in the areas of comedy, reality, self-help, music, and talk that promises to empower and entertain family audiences of all ethnicities and socio-economic backgrounds. Bob and I are very excited to move forward with our vision and commitment to provide quality entertainment into the digital arena," said Tracey E. Edmonds, president and COO of Our Stories Films. "I am delighted to work with Bob and YouTube in this innovative relationship."