Dr. Lisa Williams is a petite, beautiful brown-skinned woman, with a broad endearing smile. She is genuine, compassionate, soulful, and the creator of Positively Perfect Dolls. Williams believed she could tackle the job and was successful at producing the children's books "Brandon's Really Bad, Really Good Day," and "Amelia Asks Why?," -- both books depicting African-American children in a manner to which young children of color could relate.
Following great sales and tremendously positive feedback, Wal-mart, who had exclusively carried the books, asked Williams to create Black dolls with positive images as well.
"Wal-mart understands and is sensitive to the needs in our community," she said. "I wanted to do something that was respectful to our community and our race. [Walmart] was saying 'We think you understand the community, and we want you to do a line of multicultural dolls'."
Williams accepted, believing the venture to be an avenue to promote positive self-esteem.
From conception to production, Positively Perfect Dolls took approximately a year to complete. While the process was extraordinary, Williams shared that by no means was it effortless. She did not have distribution, and she didn't have experience.
"I had to create a learning curve overnight. There was no other company I could go to, to get help," she said. "I have all these degrees and education, and for a long time I leaned on that. When God brought this to me, it required education, but it also required other traits that I had to develop. It required me to have a meditation and prayer life." Williams said.
Williams was also compelled to meet the challenge having grown up without any African American dolls. All you saw were Barbie dolls.
"You go through life thinking that Caucasian girls were the model of beauty," she said, "and that [African Americans] were somewhere down at the bottom of the totem pole. Our skin is gorgeous, comes in so many deep hues, and is now reflected in these dolls. I saw that Anderson Cooper special, "Black and White: Kids on Race," and cried afterwards.
Positively Perfect Dolls have sold out of Wal-mart stores around the country whenever stocked.
Williams' line of dolls is scheduled to re-release in August, with a new expanded bunch of dolls from infant dolls, to include a few more, totaling 9 dolls. New to the family are Angela and her sister Brianna. "I wanted to have older girls and preteen dolls, which is the DIVA Collection." DIVA stands for Dignified, Intelligent, Vivacious and Attractive. "That's how I see these girls. These dolls aren't sexy. You'll never see them in a sexy outfit," asserted Williams. "Our little girls are growing up too."
Williams hopes that when she leaves this earth, she's left something positive, and left a child feeling beautiful. This thought is what drives her to get up every morning, and hope that if one little girl looks in the mirror happy at who she is, because she played with a Positively Perfect Doll, she's done her work. Williams is a strong believer that "play" helps to strengthen little girls in regards to dealing with life's issues. If they can find positive reinforcement in a toy, then hopefully those good thoughts will segway into their day to day thinking when it comes to their self-esteems, thoughts toward themselves, and even others. For more information on the Positively Perfect Doll Collection visit www.positivelyperfectdolls.com and or visit your local Walmart store.