Nike has launched its first direct-to-consumer retail presence in the capital of the United States, bringing the company's multi-category brand experience to the historic Georgetown district of Washington, D.C. At Nike Georgetown, consumers will find the best Nike has to offer, including the pinnacle expression of Women's product, services and programming.
The new three-story, 31,000-square-foot store reflects the Nike brand retail concept, offering a premium assortment of Nike Running, Training, Basketball, Football, Soccer and Sportswear with footwear, apparel and equipment for men, women and young athletes.
The women's department is highlighted at Nike Georgetown on the entire first floor, combining footwear, apparel and accessories from training, running and sportswear. It also features services and programming specific for female athletes, including bra-fitting, pant-hemming, head-to-toe styling, weekly Nike Training Club workouts and a women's only Nike+ Run Club. Nike Georgetown will also welcome women to the inaugural Nike Women's DC Half Marathon on April 28.
"We are proud to partner with the Georgetown community," said Elliott Hill, Nike's North America vice president and general manager. "Washington, D.C. has a rich sports culture and we look forward to inspiring and serving athletes of all levels."