Lamelll Mc Morris, CEO of Perennial Strategy Group, a Washington, D.C, based family of businesses, has launched the 2012 Perennial Youth Business Competition which will award 10 District residents enrolled in high school or a high school equivalency program with $1,000 each to start or expand their own businesses.
Later this month, 20 semi-finalists will be selected to compete with their own "elevator pitches" before a panel of local and national business leaders. In June, 10 winners will be announced, culminating in a banquet on June 23,where they will be recognized and awarded their prizes.
McMorris explained his motivations for launching this innovative program: "Ten years ago I moved to Washington, D.C., with little more than an idea, a Rolodex, a lot of determination, and a high school intern as my only employee. Today, I'm fortunate to be the CEO of Perennial Strategy Group, a thriving government and public relations firm; Perennial Law Group, which focuses on the entertainment, sports and media industries, and Perennial Sports and Entertainment, a full service operation with agents representing some of the nation's top athletes." McMorris continued: "As an entrepreneur, I'm pleased to encourage young people to think big and act on their ideas, and with the 2012 Perennial Youth Business Competition, I hope to give 10 D.C. youth a chance to do just that."
To be considered for the prize, contestants must complete an online application detailing their business proposal, financial projections and marketing strategies. For competition details and deadlines, visit: www.perennialsg.com/youthcompetition.