Actor Samuel L. Jackson has a simple message for voters who supported President Barack Obama in 2008 but aren't enthusiastic this time around: "Wake the f— up!"
The popular film and voice actor channels his inner Jules Winnfield in a new video from the Jewish Council for Education and Research that riffs on the hit book "Go the F–k to Sleep."
Featuring a young girl concerned about her family's apathy about this year's election, the spot shows a salty-tongued Jackson calling out the girl's parents, siblings and grandparents as he seeks to energize their support.
"Hell no it can't wait, your lives will be affected. Romney and Ryan will gut Medicare if they're elected. Ask the fact checkers, those two are fact duckers," Jackson says to a pair of randy grandparents.
"What do you want us to do?" asks the grandmother.
"Say 'Hell no, motherf—–s!" yells the actor, wearing his trademark Kangol cap.
Peppered throughout the video are popular Democratic talking points, including references to Planned Parenthood funding, voter suppression laws, and the DREAM Act. The video implores supporters to canvass, phone and donate.
"Sorry my friend, but there's no time to snore. An out of touch millionaire has just declared war. On schools, the environment, unions, fair pay. We're all on our own if Romney has his way. And he's against safety nets. If you fall, tough luck. So I strongly suggest that you wake the f— up," Jackson says.