Giant Food Encourages Consumers to €Shop For Health, Eat For Life€
WI Staff | 6/24/2009, 8:23 p.m.
New Program with American Institute for Cancer Research Announced
Giant Food, in partnership with the American Institute for Cancer Research (AICR), is taking steps to fight cancer, launching a new campaign €Shop for Health, Eat for Life.€
The campaign, in all Giant Food stores from June 19 to July 2, was announced at AICR€s Washington, D.C. headquarters on Wed., June 10. Event participants included Robin Michel, Executive Vice President and General Manager of Giant Food; Kelly Browning, Executive Vice President and CEO of AICR; Susan Higginbotham, Ph.D. RD, director of Research for AICR; and Gerard van der Wulp, Deputy Head of Mission for the Royal Netherlands Embassy.
The objectives of €Shop for Health, Eat for Life€ are to help individuals and families reduce their risk of cancer, encourage a healthy diet and lifestyle and raise funds for cancer prevention. The campaign encourages customers to purchase specially marked products and offers several in-store promotions and recipes, free nutrition educational materials and product giveaways in select stores. Two to three cents per €Shop for Health, Eat for Life€ item sold will be donated to the AICR, with a goal of contributing up to $150,000 for cancer research.
Products included in €Shop for Health, Eat for Life€ are:
€ KRAFT 2% Shredded Cheese
€ KRAFT Triscuit Baked Whole Grain Wheat Reduced Fat Crackers
€ KRAFT Planters 16 oz. Dry Roasted Peanuts
€ KRAFT Caprisun 100% Juices
€ KRAFT 2% and non-fat Breakstone 16 oz. Cottage Cheese
€ Nature€s Promise Whole Wheat Spaghetti 16 oz.
€ Nature€s Promise Whole Wheat Linguini 16 oz.
€ Nature€s Promise Premium Organic Spinach 16 oz.
€ Nature€s Promise Premium Organic Peas 16 oz.
€ Nature€s Promise Organic Black Beans 15.5 oz.
€ Nature€s Promise Premium Organic Frozen Strawberries 10 oz.
€As we take strides to educate our customers on cancer prevention, this partnership with the American Institute for Cancer Research provides us with the opportunity to help our customers make informed food choices while raising funds for cancer research, treatment and education,€ Michel said.
€The €Shop for Health, Eat for Life€ program is a result of hard work by so many people. The support given to us from the Dutch embassy as well as the learning opportunity from Albert Heijn, has helped tremendously as we move forward with this program.€
Giant€s partnership with the American Institute of Cancer Research was developed from a similar fundraising campaign with its Dutch sister company, Heijn, and the World Cancer Research Fund.