'My Black is Beautiful' TV Show Aims to Inspire
Jackie Jones Courtesy of BlackAmericaWeb.com | 5/7/2010, 12:22 p.m.
Kisha Mitchell Williams hopes the second season of "My Black is Beautiful" takes inspiration to a whole new level.
"There's no other show that provides this kind of content on the wide screen," Williams, one of the co-creators of the show, which airs on BET Networks, told BlackAmericaWeb.com. "I call it 'The View' meets Style magazine."
Hosted by actress Tasha Smith, singer Leela James, actress/comedian Kim Coles and television personality Alesha Renee, the six-episode, half-hour show will present a national forum for black women to talk about their most important beauty, health and quality-of-life issues. It also will provide advice and tips on fitness, health and wellness, as well as fashion and pop culture trends.
Williams, brand manager of multicultural marketing and scale for Proctor & Gamble, which sponsors the show, said the aim is to help black women understand that there is no one definition of what is beautiful and embrace the range of beauty among black women.
"I think that's exactly the genesis behind 'My Black is Beautiful,'" Williams said. "The whole idea is to define beauty for ourselves, recognizing we do have diversity."
The show is shot before a studio audience and also features live events in different communities, including a "full-on beauty pop-up salon," Williams said, as well as yoga sessions and tips from health experts.
Segments of the six shows were taped on location during "My Black Is Beautiful Live" stops in Atlanta, GA; Washington, D.C., and Los Angeles. Participants were treated to makeovers, seminars, panel discussions and contests that provided the opportunity to express "Why My Black Is Beautiful."
The "My Black Is Beautiful" campaign was created by a group of African-American women at P&G in 2006, aims to ignite and support a sustained national conversation by, for and about black women. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene Pro-V Relaxed & Natural, CoverGirl Queen Collection, OlayDefinity, Always and Tampax and Beautiful Collection.
In addition to beauty tips, Williams said, health issues receive special attention because black women, while often fully aware of health issues, tend to worry about everyone else's health in the family before tending to their own.
Williams said black women need to learn how to disengage, relax and pamper themselves a bit. The show targets women in the 18-49 demographic, but there are also some information for younger women to get them into the habit of taking care of themselves at an early age. Women are also encouraged to share their questions and experiences on Facebook and Twitter.
This season's first episode, which aired May 2, paid homage to fashion and style icons, and also honored the 30th anniversary of the black Barbie. Later in the season, "My Black Is Beautiful" will team with African-Ancestry.com to help a new mother trace her roots to Africa and provides a makeover based on her ancestry results. "Project Runway" finalist Kara Saun helps an aspiring designer realize her fashion dream; fitness expert Jeanette Jenkins demonstrates five easy exercises viewers can do at home or when traveling, and Cookie Johnson showcases her CJ by Cookie Johnson Jeans line.
The show airs Sundays at 1 p.m. EST/noon CST on BET Networks, through June 6.