'Hat-itude' Takes Center Stage Among Easter Fashions
Dorothy Rowley | 4/4/2012, 12:43 p.m.
"So a Fascinator is an opportunity to still wear something on your head, but it won't encumber your hairdo. In other words, you'll still look fabulous."
As for popular Easter hat colors, Bray said the palette is more about bold brights.
"Hot pink, fuchsia, turquoise, royal blue, orange," she said. "But interestingly, white is the No. 1 color every Easter and black is No. 2. And, of course, we don't want to forget about navy, which is always good."
Paula Settles, 61, who works with Bray, added that the ages of women coming in for their "Easter bonnets" ranges from the mid-20s to 90.
"Of course, the younger set is looking for a Fascinator - usually something simple with a little feather, bow or rose, while the older women [prefer] more elaborate styles," said Settles. "The Baptist and Pentecostal Apostolic ladies often wear very ornate crowns, but we have such a variety that we can suit anyone from the very young to the very old."
Settles said shoppers are beginning to understand they don't have to go "big" when it comes to style.
"They can go for very small hats like the Fascinators, which also work for tea and garden parties," she said. "You can even wear them to worship service without bothering the person seated behind you," she said, flashing an infectious smile.