UBF Launches 20th Annual Back-to-School Campaign

8/14/2012, 12:51 p.m.

The United Black Fund (UBF) kicks off its 2012 Back-to-School Campaign at 8:30 a.m., Monday, Aug. 27. Parents, teachers, community leaders and elected officials are expected to make the symbolic walk to school with children during the 20th annual event which be held at J.C. Nalle Elementary School, 219 50th Street in Southeast. UBF will also offer $14,500 in cash prizes to D.C. Public Schools.

The "Back to School Campaign" encourages parents and guardians, community leaders and other adults to escort children to school on opening day and to remain active with the school staff throughout the school year. Schools registering the greatest number of parents, or guardians accompanying students, compared to the number of students enrolled at the school on opening day, will receive cash awards.

"Students, parents, educators and strong community support are the ingredients required to make education operate at its best," said UBF President Barry LeNoir. "Part of our proud heritage is that [kids have] to get [their] education, and the Back to School Campaign helps to get the school year off to a great start."

Dr. Marilyn Brown, UBF board member and Education Committee chairwoman, added that research shows that when parents are active in their children's education, it has a direct positive effect on the child's achievement. "But also gives an opportunity to receive money they can use for other positive activity," she said.