Perennial to Celebrate 10th Year in Business

6/20/2012, 9:44 a.m.

Event to Include Birthday Bash, Appearances by Al Sharpton, Jesse Jackson Sr., Others

In celebration of the 10th anniversary of the Perennial family of businesses, special events are taking place this weekend in D.C. with appearances by Rev. Al Sharpton, Martin Luther King III, Rev. Jesse Jackson, hip-hop impresario MC Lyte, and others.

On Friday, June 22, an exclusive birthday party will take place for lifelong advocate and entrepreneur Lamell McMorris, founder and CEO of the Perennial brand of businesses. The party will featue guest DJ MC Lyte, the legendary lyricist and iconic hip-hop pioneer.

On Saturday, June 23, the Perennial 10th Anniversary Dinner will take place at The Madison Hotel where winner of the Perennial Small Business Competition will be honored.

Lamell McMorris launched his business a decade ago after moving to D.C. with little more than an idea, a Rolodex, a lot of determination, and a high school intern as his only employee.

Today, he's CEO of Perennial Strategy Group, a thriving government and public relations firm; Perennial Law Group, which focuses on the entertainment, sports and media industries, and Perennial Sports and Entertainment, a full service operation with agents representing some of the nation's top athletes.