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Obama's Media Coverage Half as Positive as 2008

George E. Curry | 11/7/2012, 3:07 p.m.

The report found social media far more critical of the candidates than mainstream media. On Twitter, 48 percent of the discussions about Obama were negative, compared with 58 percent for Romney. On Facebook, 53 percent on Obama were negative versus 62 percent for Romney. Comments about Romney on blogs were slightly more negative than those about Obama (46 percent to 44 percent).

"Throughout the eight-week period studied, a good deal of the difference in treatment of the two contenders is related to who was perceived to be ahead in the race. When horse-race stories--those focused on strategy, tactics and the polls--are taken out of the analysis, and one looks at those framed around the candidates' policy ideas, biographies and records, the distinctions in the tone of media coverage between the two nominees vanish," the report stated. "With horse-race stories removed, 15% of campaign stories about Obama were positive, 32% were negative and 53% were mixed. For Romney it was 14% positive, 32% negative and 55% mixed."

George E. Curry, former editor-in-chief of Emerge magazine, is editor-in-chief of the National Newspaper Publishers Association News Service (NNPA) and editorial director of Heart & Soul magazine. He is a keynote speaker, moderator, and media coach. Curry can be reached through his Web site, www.georgecurry.com. You can also follow him at www.twitter.com/currygeorge