Un-Conventional Political Wisdom
Guest Columnist | , Raynard Jackson | 9/13/2012, 11:47 a.m.
Ultimately, people will vote for the person they feel a connection to and one they feel will make their lives better. People don't care how much you know until they know how much you care.
Obama makes people feel good, but has produced no vision for the future. Romney does not connect with people at all and has produced no vision for the future. So, if the election is run based on personality, then Obama wins. Romney has less than two months to give voters a reason to change leaders. In boxing, it's almost impossible for a challenger to defeat the champion on points. The challenger must knock out the champion. Romney's window for doing this is closing fast.
Based on performance, I cannot vote for Obama. Based on message, I don't have a reason to vote for Romney. Herein lies the big problem for Romney: Many people who voted for Obama in 2008 are totally dissatisfied with him, but Romney has not made himself a viable alternative. He must deliver a knock-out blow to Obama fairly soon or it's four more years!
Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm. He can be reached through his Web site, www.raynardjackson.com.