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UNCF Launches ‘Better Futures’ Campaign

Shevry Lassiter | 6/16/2013, 8:53 p.m.
UNCF rolled out its new campaign 'Better Futures' at the U.S. Department of Education headquarters in Northwest on Friday, June 15. Photo by Shevry Lassiter

The United Negro College Fund (UNCF) has introduced a campaign titled, “Better Futures,” an initiative that allows students attending UNCF-funded schools to convey to potential contributors the importance of investing in their future.

“Better Futures calls on all of us to ensure that the country has the leaders it needs to thrive in a global economy that is tougher than ever before,” Michael L. Lomax, UNCF president and CEO, said during the campaign’s June 14 launch at the U.S. Department of Education’s Barnard Auditorium in Northwest.

Former UNCF Executive Vice President Vernon Jordan -- who was instrumental in the 1972 launch of the “A Mind is a Terrible Thing to Waste” initiative -- was also on hand to help introduce the ‘Better Futures” campaign.

“Better Futures builds on the [1972 campaign] by calling for an investment in our students that will literally pay us all a dividend,” said Jordan.

Other participants for the event included District of Columbia Public Schools Chancellor Kaya Henderson; Dean Garfield, president and CEO of the Information Technology Industry Council; Katherine Brittain Bradley, president of the CityBridge Foundation; and U.S. Secretary of Education Arne Duncan – all of whom took part in a roundtable discussion after viewing the “Better Futures” public service announcements. The panel also weighed in on the country’s educational systems.

While Duncan discussed the alignment of UNCF’s latest campaign with his department’s college access agenda, Henderson spoke on her administration’s success transforming some of the District’s While Duncan discussed the alignment of UNCF’s latest campaign with his department’s college access agenda, Henderson spoke on her administration’s success transforming some of the District’s underperforming students to college-ready graduates.

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