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JACKSON: Black Media Need Ownership — and Control

Raynard Jackson | 5/7/2014, 3 p.m.
Black newspaper owners are a better reflection of the true thinking within the Black community and their newspapers better reflect ...
Raynard Jackson

The same report indicated that Whites own almost 80 percent of all AM and FM radio stations, with more than 70 percent owned by men.

So, I think ownership and diversity are Siamese twins; you can’t separate one from the other. Only when Blacks own their own media outlets can they control the message that comes out of their outlets. When Whites are masquerading as Black media, their goal is to push an agenda; and in the vast majority of cases, it is antithetical to the thinking in the real Black community.

Black newspapers provide a variety of issues within the Black community, liberal and conservative. The philosophical diversity of their ownership is more diverse with Black newspapers than in all the other media combined (radio, TV).

So, if the RNC is trying to establish a dialogue and a relationship with the Black community and they are trying to maximize the effort; there is no question that Black newspapers, including their websites, provide the most bang – and authenticity – for the buck.

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm. He can be reached through his website, www.raynardjackson.com. You can also follow him on Twitter @raynard1223.