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<p>Though lacking in the brand cachet of German and Japanese luxury brands, the Hyundai Equus is still an excellent car and one that comes with service that cannot be topped. (Courtesy of Hyundai Motor America, Inc.)</p>

Though lacking in the brand cachet of German and Japanese luxury brands, the Hyundai Equus is still an excellent car and one that comes with service that cannot be topped. (Courtesy of Hyundai Motor America, Inc.)

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Hyundai Equus Brings Premium Luxury to the Value-Conscious

Undercutting the competition with the proposition that buyers prefer value over pedigree, Hyundai is hoping that buyers will look past the label while considering this week’s test vehicle, the 2014 Equus sedan.