Wells Fargo and First Generation Films Launch “Go College!” Initiative in Los Angeles
Ground-breaking campaign aims to shrink the higher education gap for first generation students, minorities, and underserved youth
LOS ANGELES, April 02, 2014 – Wells Fargo Education Financial Services and First Generation Films recently kicked-off the “Go College!” tour, a national education initiative launching in Los Angeles with screenings of the award-winning documentary First Generation at six Los Angeles Unified School District high schools and culminated with a red-carpet screening at L.A. Live.
Go College! Los Angeles was the first of 70 film screenings and a 10-city tour bringing together filmmakers, educators, subject matter experts, civic and community leaders for panel discussions to encourage a national conversation on how students and parents can make attending college a reality.
Filmed over the course of three years, the First Generation documentary is narrated by two-time Golden Globe Award nominee Blair Underwood and explores the problem of college access faced by first generation and low income students. The documentaryprofiles the journey of four students attempting to break the cycle of poverty and bring hope to their communities as they pursue their college dreams.
The Go College! tour features free screenings for students and educators at local high schools and other locations in select cities. At each screening attendees will have the opportunity to engage the filmmaking team of Adam and Jaye Fenderson, cast members, Wells Fargo private student lending experts and local educational leaders in a dialogue focused on how to make attending college a reality. Students and parents will be encouraged to submit education-related questions before and after the events using the hashtags #GoCollege and #WFCollegeTour on Twitter. Free information packets on college application processes, scholarship opportunities, tips to estimate college costs, and how to capitalize on various funding sources to pay for college will be provided at all screenings.
Go College! next tour stops include Las Vegas, Phoenix, Oakland and Washington DC in Spring 2014. In Fall 2014, the campaign will visit the cities of Atlanta, Miami, Minneapolis, Houston, and Dallas. For tour information, please visit www.FirstGenerationFilm.com/
Editor’s Note: Photos captioned for editorial use
About First Generation
Filmed over the course of three years and featuring some of our nation’s top educational experts (Richard Kahlenberg, The Century Foundation; J.B. Schramm, College Summit; Dr. Bill Tierney, University of Southern California), First Generation is a 95-minute documentary that explores the problem of college access faced by first generation and low-income students and how their success has major implications for the future of our nation. For more information about the film visit www.firstgenerationfilm.com
About Wells Fargo Education Financial Services
Wells Fargo Education Financial Services has been in the student lending business since 1968 and currently serves more than 1.9 million student, parent and family customers in all 50 states. We provide private student loans directly to consumers, through the Internet and at more than 6,000 Wells Fargo banking stores to help customers finance their education. Wells Fargo Education Financial Services also provides customers with tools to help them succeed financially while in school and prepare them for when they finish college. Through the Wells Fargo Foundation, we partner with nonprofit organizations and stakeholders to strengthen our goal of providing high quality assistance to those individuals who are working to achieve their educational dreams. Learn more about Wells Fargo Education Financial Services.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,000 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With more than 264,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at blogs.wellsfargo.com.