“The Bobby Brown Story,” BET’s highly anticipated two-part miniseries, hit a high note in the ratings, grossing 6.6 million total viewers during its recent premiere week.
Additionally, “The Bobby Brown Story” was the highest-rated non-tentpole program since “The New Edition Story” aired in January 2017. Overall, the network is on track for five quarters of consecutive ratings growth year over year in its target demo.
“The Bobby Brown Story” also dominated the social-arena as BET ranked as the #1 most social cable primetime network on television, according to the Nielsen Social Guide, for two consecutive nights on Sept. 4 and 5 (excluding sports). On Twitter, #BobbyBrownBET was a trending topic over both nights for 13 hours in the U.S. and has since reaired on Sept. 9 on BET.
Spanning 30 years of Brown’s life, “The Bobby Brown Story” chronicles the artist hailed as the “King of R&B” from the hard streets of Roxbury, through New Edition to his exit from the group, his solo success and marriage to pop icon Whitney Houston.
The multi-talented cast includes: Woody McClain, Gabrielle Dennis, Mehki Phifer, Alyssa Goss, T.K. Carter, Sandi McCree, Lil Rel, Laz Alonso and Lance Gross.
The two-part event was written by Abdul Williams, executive produced by Jesse Collins for JCE Films, a division of Jesse Collins Entertainment and directed by Kiel Adrian Scott.
For a behind-the-scenes look at the making of the film, plus exclusive clips and photos from “The Bobby Brown Story,” go to BET.com/bobbybrown and join the conversation on social media using the hashtag #BobbyBrownBET.
BET Networks, a subsidiary of Viacom Inc., is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the U.S., Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea.
Jesse Collins Entertainment is a full-service television and film production company founded by entertainment industry veteran and multi-Image Award winner Jesse Collins. Most recently, Collins was the executive producer of the critically-acclaimed film “The New Edition Story,” a biopic on the boy band that aired as a three-part mini-series on BET in January 2017 and posted record ratings for the network and attracted nearly 30 million viewers. Collins has also produced award-winning programming including the BET and Soul Train Awards, is a consulting producer for the GRAMMY Awards, executive producer of VH1’s Dear Mama and Hip Hop Squares with Ice Cube and was executive producer of the hit TV series Real Husbands of Hollywood. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to <a href=”http://www.jessecollinsent.com” target=”blank”>www.jessecollinsent.com</a> for more information on the company.