Street-wear brand Cawker Ave wants to keep the authentic culture of D.C., Maryland and Virginia (DMV) alive in the face of cultural appropriation and gentrification by designing a brand that’s for #LocalsOnly.
The e-commerce site launched in October boasting an emerging cult-like, cool-kid following that is intent on representing the region like local favorites such as mumbo sauce, PA Palace, Backyard Band and phrases like “Kill Moe, On Muvas, Whole Time and Real Live.”
“Y’all need to know that #CawkerAve is special because it’s a reflection of our city through the eyes of many instead of just one person,” said the creator of Cawker Ave, who would like to remain anonymous.
“The designs and ideas are sourced from thoroughbred natives who: think “Still Ray” is better sung by BYB; to-date, park faced out from going to go-go’s; ate mumbo sauce long before it was a band or packaged and sold; and had Nike boots, 992’s, and/or Foams as a wardrobe staple at some point in life.”
From Wood Side in Glenarden to Barry Farms in Southeast, the brand asserts that Cawker Ave, a unisex line, strives to be a platform and highlight local creatives.
Launching earlier this summer with just T-shirts, the brand now produces socks and jackets.
The shirts have sayings like “Waldorf Air” poking fun at the distance from D.C. to Waldorf, Md, and “Girla” a typical response in a conversation between girlfriends.
“We rock with and support our own. Always. 202 x 301 x 703,” the creator said. “It’s D.C., DMV or nothing. This is unapologetically ours!”
View the line at https://www.cawkerave.com.