Business

Classic Valentine Candies Won’t Be on Shelves This Year

Sweethearts, the classic candies that many Americans have grown up with, will not be on the shelves this Valentine’s Day.

The New England Confectionery Co. (Necco), which manufactured the heart-shaped candies for more than a century, filed for bankruptcy protection last year. Spangler Candy Co., a lollipop, marshmallow and candy cane maker based in Ohio, bought the shuttered company in September but didn’t have enough time to get the candies on the shelves for 2019.

“There are a lot of manufacturing challenges and unanswered questions at this point, and we want to make sure these brands meet consumer expectations when they re-enter the market,” said Spangler CEO Kirk Vashaw.

Competitors such as Brach’s are still making sweetheart candies with messages like “miss you” and “love you.” However, online retailer CandyStore.com says Sweethearts are by far the most popular brand, commanding 80 percent of U.S. market for candy hearts.

The retailer also reported that consumers are expected to spend $1.8 billion on Valentine’s Day gifts, flowers and, of course, candy.

Valentine’s Day candy facts from CandyStore.com:

• 43 percent of people said they will buy themselves a box of chocolates this year.
• 58 million pounds of chocolate are bought during Valentine’s Day week.
• The peak selling period for conversation hearts is only 6 weeks long.
• It takes manufacturers 11 months to produce enough for those 6 weeks.
• Vodka infused with candy remained popular with conversation hearts last year.
• Children receive 39 percent of all Valentine’s Day candy and gifts.

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Sarafina Wright –Washington Informer Staff Writer

Sarafina Wright is a staff writer at the Washington Informer where she covers business, community events, education, health and politics. She also serves as the editor-in-chief of the WI Bridge, the Informer’s millennial publication. A native of Charlotte, North Carolina, she attended Howard University, receiving a Bachelor of Arts in Journalism. A proud southern girl, her lineage can be traced to the Gullah people inhabiting the low-country of South Carolina. The history of the Gullah people and the Geechee Dialect can be found on the top floor of the National Museum of African American History and Culture. In her spare time she enjoys watching either college football or the Food Channel and experimenting with make-up. When she’s not writing professionally she can be found blogging at www.sarafinasaid.com. E-mail: Swright@washingtoninformer.com Social Media Handles: Twitter: @dreamersexpress, Instagram: @Sarafinasaid, Snapchat: @Sarafinasaid

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