Black Experience

Gucci Names Diversity Chief after Blackface Flap

Renee Tirado has been appointed director of Gucci’s Diversity, Equity and Inclusion division.

In her new capacity, Tirado will be tasked with developing and implementing a global strategy to make Gucci’s workplace more inclusive through by its hiring process and developing its diversity, equity and inclusion team.

“I am in the business of making human connections that start with the foundations of inclusivity, respect, and diversity to ensure Gucci remains culturally relevant and economically competitive,” Tirado, who is an attorney, said in a statement. “I am honored to join a company that puts these non-negotiable values at the forefront of their business model, not as a ‘nice to have’ but as a key component of its business strategy.”

Tirado, a graduate of the University of Rochester where she joined the Pi Beta chapter of Delta Sigma Theta, will also lead Gucci’s Cultural Awareness Learning Program, Global Multicultural Design Fellowship Program, the Internal Global Exchange Program, and other programming.

Over the last year, multiple fashion brands have faced backlash for what many in the public considered culturally insensitive or racist products. Gucci, in particular received backlash for what has been referred to as its “blackface” balaclava sweaters which were pulled from shelves in February.

Chanel, Prada and Burberry have all introduced diversity initiatives as well.

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