OpinionRaynard Jackson

JACKSON: Trump Doesn’t Need Mainstream Media

As I reflected on President Trump’s inauguration, I can’t help but think upon one of my favorite quotes by former British Prime Minister, Sir Winston Churchill: “To every man there comes a time in his life when he is figuratively tapped on the shoulder and offered the chance to do a great and mighty thing; unique to him and fitted to his talents. What a tragedy if that moment finds him unprepared or unqualified for the moment that could be his finest hour.”

On June 16, 2015, Trump was tapped on the shoulder, and he declared his candidacy for the presidency of the United States. The God I serve must have preordained this event from Trump’s mother’s womb.

Trump’s declaration to seek the presidency provided him an opportunity to do a great and mighty thing. To seek and to become the president of the United States would be anyone’s crowning achievement of their life.

Trump’s candidacy and his campaign style were without a question unique to him and fitted to his talents. There is no other human on Earth that could have campaigned as Trump did and still won. Trump is a once-in-a-lifetime candidate. He defied all conventional approaches to politics and campaigning.

Trump has an innate ability to tap into the concerns that the voters most care about, without having a pollster telling him what the people think.

The liberal media has already declared that this moment, Trump being president, has found him unprepared or unqualified for the moment that could be his finest hour. What the media refuses to accept is that Trump has changed the whole approach to the presidency.

Trump doesn’t need to adjust to the media, the media must adjust to him. The media is no longer the fourth estate, they are merely fleas that need to be swatted away.

Trump need not be beholden to the dishonest media when he can go directly to the people, unfiltered and uncensored. Never has a U.S. president frequently and accurately labeled the media for what they are — dishonest!

In a way, Trump is the Johnny Gill of politics.

The R&B legend was signed to his first recording contract at the ripe old age of 16. Gill had such a booming, thunderous, mature voice for a 16-year-old and the music industry didn’t know what to do with his untapped potential.

His first album and label deal didn’t do too well. Instead of trying to change Gill to fit the current trends, his next label, Motown, decided to write their songs to fit who Gill was.

Wow, what a novel concept.

In a similar manner, this explains the Trump phenomenon.

On June 16, 2015, Trump publicly acknowledged his “tap on the shoulder” and surrounded himself with the brilliance of people like Corey Lewandowski, his first campaign manager.

Like Gill’s producers, who came to understand that you don’t play to the current trends in music, Lewandowski recognized that in politics, you play to the strengths of your candidate and build your campaign around these strengths.

He was brilliant enough to understand this simple principle. Without Corey Lewandowski, there would be no President Trump.

George Bernard Shaw once told me, “the reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

Lewandowski was unreasonable enough as campaign manager to let Trump be Trump.

Trump was unreasonable enough to ignore the polls, run with a bare-bones campaign staff, and speak directly to the American people by going around the dishonest mainstream media. As long as Trump embodies an “unreasonable” approach to the presidency and governing, I think he will be a very successful president. But the moment he decides to be a “reasonable” president, he will have a disastrous presidency.

Being reasonable has gotten this country into a $20 trillion deficit. Being reasonable has gotten us a totally dysfunctional educational system. Being reasonable has made us into a weak country internationally.

God has given our new president everything he needs to be a truly great president, one who can “Make America Great Again.”

President Trump, what a tragedy if this moment finds you unprepared or unqualified for what could be your and America’s finest hour.

Raynard Jackson is founder and chairman of black Americans for a Better Future, a federally registered 527 super PAC established to get more blacks involved in the Republican Party.

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Raynard Jackson

Raynard Jackson is a Republican political consultant based in Washington, D.C. He has been involved in every Republican presidential campaign from George H. W. Bush to George W. Bush. He has also worked on many Republican senate, governor, and congressional campaigns across the country. He is the president and CEO of Raynard Jackson & Associates, LLC (RJA), a government relations and public relations firm based in Washington, D.C. They not only work with politicians, but also represent professional athletes and entertainers. RJA also works with foreign governments, especially in Africa, helping them improve their relations with the U.S. Jackson can be seen regularly on TV shows, both nationally and internationally, giving his analysis on subjects from politics, culture, foreign policy, and economics. He has been on CNN, MSNBC, BET, FOX News, and C-SPAN. He has served as a regular political analyst for the CBS affiliate in Washington, DC, WUSA*9. He hosts his own Internet-based radio show on U.S. Talk Network. He has been named to Talkers Magazine's "Frontier Fifty Talk Show Hosts," an award given to the top 50 Internet radio hosts. Jackson also does a weekly newspaper column that is published nationwide and in several European and African newspapers.

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