Flip through the channels tonight and see if you can catch Magic Johnson’s Aspire, a new television network aimed at reaching black families with quality content. Johnson’s network, which launched on Wednesday, is currently available in about 7 million homes and in 16 of the top 25 African-American markets, including New York, Atlanta, Chicago and Washington. Some Time Warner Cable and Comcast customers may also have access to the channel as well.
Johnson partnered with the GMC, formerly known as the Gospel Music Network, in Atlanta to help launch the network. GMC provides Aspire with operational infrastructure. Although Johnson won’t release exactly how much he’s spending to launch the network, according to Bloomberg Businessweek, he does states that “it takes $100 (million) or $150 million just to turn the lights on and really get it going — and we’re gonna be in that neighborhood.”
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