NCAA Board Approves Athlete Compensation for Image, Likeness

The NCAA on Tuesday voted to allow college athletes to cash in on their fame by permitting them to “benefit from the use of their name, image and likeness.”

The nation’s largest governing body for college sports, along with its member schools, now has to find a way to allow athletes to profit while sticking to current rules.

In a meeting at Emory University in Atlanta, the NCAA Board of Governors directed each of the NCAA’s three divisions to immediately create new rules to be in place by January 2021.

“The board is emphasizing that change must be consistent with the values of college sports and higher education and not turn student-athletes into employees of institutions,” board chair Michael Drake said in a press statement. He added however, that such changes will come with limitations.

Since May, a group of NCAA administrators has been exploring ways athletes could be allowed to receive compensation regarding use of their names, images and likenesses.

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