SAN FRANCISCO (USA Today) – Julie Wainwright has long been eager to be firmly associated with something other than Pets.com, the once high-flying dot-com disaster with that sock puppet mascot. After more than a decade, she may finally get her wish.
Wainwright’s burgeoning startup, The RealReal, which consigns pricey luxury goods such as Louboutin shoes and Chanel bags, has steadily been gaining cultural steam and financial security.
The RealReal’s latest bid for permanence happens Thursday, when the company expands a beta program it tested in six Neiman Marcus stores to 34 locations and becomes the ultra-chic store’s official partner in helping well-heeled customers unload their used goods.
“This is this first time a major U.S. retailer is acknowledging a real shift by high-end consumers toward value,” says Wainwright. “It gives these fantastic items a true lifecycle.”