Technology

Pandora’s Staff Mostly White in Racially Diverse Oakland

Tim Westergren and other Pandora execs ring the NYSE opening bell to celebrate the company's IPO at the New York Stock Exchange in June 2011. (Richard Drew/AP)
Tim Westergren and other Pandora execs ring the NYSE opening bell to celebrate the company’s IPO at the New York Stock Exchange in June 2011. (Richard Drew/AP)

 

SAN FRANCISCO (USA Today) — Pandora Media may be headquartered in Oakland — one of the nation’s most racially diverse cities — but its workforce is not much more diverse than any other major high-tech company.

In Oakland, blacks make up nearly a third of the population, and Hispanics, a quarter. But Pandora’s staff is mostly white, according to demographics that the music streaming company released on Wednesday.

The technical staff is largely white, Asian and male. Less than 18% of workers in technology jobs at Pandora are women, just 3.9% are Hispanic, and 2.8% are black. Sixty-two percent of technology workers are white and 26%, Asian.

The numbers are not as lopsided when it comes to women serving in non-technical roles. Nearly 58% of Pandora’s non-technical staff are women, and Hispanics make up 8% of those workers.

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