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Safeway’s ‘SCHOOL SPIRIT’ Campaign to Support Local Schools

Safeway Foundation and Safeway will present the third annual “SCHOOL SPIRIT” back-to-school fundraising campaign, to benefit 112 K-12 public schools in Maryland, D.C., Virginia, and Delaware.

Safeway’s Eastern Division stores will collect customer donations the entire month of August at checkout to support school projects and supplies. Each store will collect donations on behalf of one local school.

“Safeway Foundation and Safeway believe that every student should have access to education that prepares them to succeed in school and life,” said Tom Lofland, Safeway Eastern Division President. “We’re proud to support our local schools.”

To kick-off the campaign, spirited pep rallies will be held at two Safeway stores. The events, which will be free and open to the public, will feature special guests, music, refreshments, and free gifts.

On August 1 at 12 p.m., Baltimore Ravens’ alumni player Qadry Ismail, cheerleaders, and mascot Poe will show their spirit at the Canton Safeway pep rally at 2610 Boston Street in Baltimore, MD. Special guests will also include WBAL-TV Anchors Andre Hepkins and Ashley Hinson, and 98 Rock morning show host Justin Schlagel. Live music will be performed by the Marching Ravens Pep Band, and Dietz & Watson will be serving hot dogs and hamburgers.

On August 6 at 12 p.m., Washington Redskins alumni player Santana Moss and Redskins cheerleaders will greet fans at the Petworth Safeway pep rally at 3830 Georgia Avenue in northwest D.C. They will be joined by Fox5 TV’s Erin Como, personalities from radio stations WPGC, El Zol, and The Drive, Washington Informer Publisher Denise Rolark Barnes, and El Tiempo Latino’s Managing Editor Rafael Ulloa. Theodore Roosevelt High School Principal Justin Ralston will also participate.

Partners supporting this year’s campaign include Washington’s WTTG-FOX 5, Baltimore’s WBAL-TV 11, Entercom radio stations El Zol 107.9 FM, WPGC 95.5 FM, and The Drive 94.7 FM, Hearst radio stations 98 Rock and WBAL NewsRadio, The Washington Informer, El Tiempo Latino, the Washington Redskins and the Baltimore Ravens.

 

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