Technology

Tech Five: Facebook Changes Terms for Video Ad Buyers

In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. Facebook is giving more options to decide what happens to users’ accounts after they die. The world’s biggest online social network will now let users pick a trusted contact who can manage their account or elect to have the account deleted, the company announced, Thursday, Feb. 12, 2015. (AP Photo/Jeff Chiu, File)
In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

 

(USA Today) – Facebook will now give advertisers the option of being charged for their video ads only if it was viewed for 10 seconds or more. This new option is significantly longer than the current policy, which could theoretically charge advertisers for videos that the user simply just scrolled past on their feed.

Let’s take a look at the tech stocks to watch Wednesday:

Facebook (FB). The new 10-second view option offers advertisers more of a guarantee that the user actually engaged with the ad, according to Re/Code. This change comes after Facebook announced that it changed the algorithm that its News Feeds uses for showing users videos.

Sony (SNE). The Japanese tech company launched a new crowdfunding platform to support projects developed by its employees, the company announced Wednesday. The platform — called First Flight — is designed to “accelerate new business creating efforts,” the company said in a press release.

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