Trump Campaign Launches ‘Black Voices’ Outreach Initiative

President Donald Trump’s reelection campaign on Friday will launch a new “Black Voices for Trump” outreach initiative in Atlanta that will focus on “recruiting and activating Black Americans in support of President Trump,” according to the campaign.

Much of that effort, according to Trump’s advisers, will highlight ways African Americans have benefited from the Trump economy.

Theodore Johnson, a senior fellow at the Brennan Center for Justice, believes Black Americans are not the audience for Trump’s outreach efforts. He said the appeal appears to be more about motivating Trump’s existing voter base.

While Trump might be able to maintain the low level of Black support he’s previously received, Johnson added that he sees little evidence the president can change many minds.

In 2016, 6 percent of Black voters supported Trump, according to a Pew Research Center analysis of people who participated in its polls and were confirmed to have voted. Polling shows that Blacks continue to be overwhelmingly negative in their assessments of the president’s performance, according to Gallup.

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