Wells Fargo ATMs Know You Better
ATM becomes more personalized to deliver innovative, fast, easy customer experience; ATM Cash Tracker remains an industry first
SAN FRANCISCO, Feb. 18, 2013 – Wells Fargo & Company (NYSE: WFC) announced today that it is introducing an entirely new ATM experience. The ATM has a layout that’s faster and easier to use, new features and a sleek, modern design. Currently on more than 500 machines across several states, the new interface will be available at all the more than 12,000 Wells Fargo ATMs by May 2013.
“The ATMs really know you better and we are excited to share this new experience with customers,” said Alicia Moore, head of Wells Fargo ATM Banking. “We redesigned our ATMs based on what customers tell us they want, and we’re constantly striving to make our ATMs quicker, easier, and more convenient.”
To see a short example of the new experience, check out this video. Highlights include “favorites” that appear in the color green based on the customer’s ATM usage, as well as customized screens based on customer’s preferences. A “Balance Dashboard” features balances at-a-glance, if the customer chooses, for their most used accounts.
ATM Cash Tracker, a tool to help customers manage their finances, will now automatically appear on the main ATM screen. This feature allows customers to visually track their monthly Wells Fargo ATM withdrawals. Customers can also set a monthly withdrawal target and can view details about how much they withdrew the prior month and their average over the past 12 months. Wells Fargo is the first and only bank to offer this service to its customers.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.4 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2012 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
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