Why MSNBC is in Trouble


(Politico) – Two facts: 1. Cable news is in trouble, across the board. The demand for 24-hour televised news is on the wane, and the audience — a paltry slice of the population to begin with — is old and getting older.

But, 2, MSNBC is in serious trouble. This data point, released by the Pew Research Center on Thursday, explains why (bold mine):

Public perceptions of two major news sources – MSNBC and the Fox News Channel (FNC) – are deeply divided along ideological lines. … One thing that differs when it comes to MSNBCis that it does not draw the same uniformly positive reviews from consistent liberals that FNC does from consistent conservatives.


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